Feb. 23, 2012
SAN FRANCISCO - Jack Boland, President of the Baker Street Advertising firm, has been elected Chairman of the Kraft Fight Hunger Bowl Board of Directors.
The announcement was made by Gary Cavalli, the Bowl's co-founder and its lone Executive Director. The Bowl recently celebrated its 10th anniversary, having played its inaugural game in 2002.
Boland, a USF graduate, has spent his entire career in the advertising industry. He worked for over 20 years at Foote, Cone & Belding, where he was CEO of their San Francisco office. Since 1999, he owned and operated Pickett Advertising prior to forming Baker Street in a merger of an award-winning ad agency and innovative consumer insight firm.
"Jack Boland has been instrumental in the growth and success of the Bowl for the past several years," Cavalli said. "He's done a superb job as head of our Marketing Committee, and his firm has provided highly creative and effective pro bono advertising campaigns for the game.
"Jack is very committed to the game and its cause. I have no doubt that he will provide outstanding leadership going forward as our Board Chairman."
Boland's experience crosses over to almost all product categories. He has worked on and directed campaigns for, among others, Levi Strauss, Citibank, Coors, Honda, Acura, AT&T, Mazda, MTV, Blue Cross/Blue Shield and Hewlett-Packard.
His sports marketing clients include the Giants, A's and Raiders, AT&T Park, Infineon Raceway, FOX Sports and the Charles Schwab Cup golf championship.
"Having been associated with the Bowl for the past 10 years, I am proud of what Executive Director Gary Cavalli, his staff and the Board have accomplished," Boland said.
"This game has become a key attraction for San Francisco and I am honored to be elected Board Chairman and help move this great game forward. In doing so, we have the opportunity to partner with Kraft Foods and not only further develop the game but also champion the important initiative of fighting hunger here in San Francisco and throughout the country."
Boland becomes the third Chairman in Bowl history. John Marks, the retired CEO of the San Francisco Convention & Visitors Bureau [now San Francisco Travel] was the initial Chairman. He was succeeded by Peninsula venture capitalist Ron Kovas, who will continue his service to the Bowl as a board member.
About the San Francisco Bowl Game Association The not-for-profit association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco's AT&T Park, has generated over $120 million in economic impact for the City and County of San Francisco. Several of college football's most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus California, Boston College, UCLA, Illinois, Oregon State and Utah. The 2012 game will be played in late December on a date, day & time to be announced.
CONTACT: Doug Kelly Director of Communications
KRAFT FIGHT HUNGER BOWL